Platforms Guides Comparisons Tools

Customer Lifetime Value (LTV)

JavaScript is disabled.

Formula: (AOV * Purchase Frequency) * Gross Margin % * Lifespan (Years).

AOV ($)

Purchases / Year

Gross Margin (%)

Customer Lifespan (Years)

Lifetime Gross Margin Value

$

Institute of Ecommerce

The operations training and platform-comparison hub for serious merchants. Cut through the noise with data-backed insights, rigorous platform comparisons, and tactical operations guides.

Platforms

All Platforms
Shopify
Magento / Adobe
BigCommerce
WooCommerce

Guides & Comparisons

Platform Face-offs
Shopify vs Magento
Operations Guides
Inventory Management
3PL Fulfillment

Interactive Tools

All Calculators
Profit Margin
Target ROAS
CAC Target
Inventory Turnover

© 2026 Institute of Ecommerce. All rights reserved.

About Us Privacy Policy Terms of Service